Overall good article on encouraging kids to read, but I especially liked the bit on what sort of reading appeals to boys:
All children, but especially boys, like to feel that reading has some “social utility” that will help them make and keep friends, Corpus said. “Boys hooked on video games can read ‘cheat’ books and share that knowledge with others. They can wow their friends with sports knowledge from books on their favorite games or players.” Having a reading buddy and participating in book clubs or online books discussions also add a social dimension.
Check out the many Internet sources that encourage children’s reading and writing. Corpus likes “Guys Read” (www.guysread.com) by author Jon Scieszka (The Time Warp Trio series) and the “Parents” guide at http://www.scholastic.com. Parents and teachers wanting to engage older boys and teens as readers have found the writings of Jeffrey Wilhelm and Michael Smith helpful.